📖 Reading time (238 wpm) 🇬🇧 UK SMS limit (70 UTF-16) 🌐 Platform limits

Word & Character Counter

Count words, characters, sentences, and paragraphs instantly. See estimated reading time, compare against Twitter, SMS, Instagram, LinkedIn limits, and understand why UK SMS has a different limit than US SMS.

Quick Facts
Average reading speed: 238 wpm (English). SMS limit: 160 chars (GSM-7) or 70 chars (UTF-16, used for emoji/non-ASCII). Twitter: 280 chars.
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Reading time
Language / Region Avg Reading Speed 1,000 word article Source
🇺🇸🇬🇧 English 238 wpm~4.2 minBrysbaert 2019
🇫🇷🇪🇸 French / Spanish ~195 wpm~5.1 minBrysbaert 2019
🇩🇪 German ~179 wpm~5.6 minBrysbaert 2019
🇯🇵 Japanese ~193 wpm~5.2 minCharacter/word hybrid
🇨🇳 Chinese ~158 wpm~6.3 minCharacter-based reading
🇸🇦 Arabic ~138 wpm~7.2 minRight-to-left script

Frequently Asked Questions

Why does UK SMS have a 70-character limit for emoji?

Standard SMS uses GSM-7 encoding (7-bit), allowing 160 characters per message. When you include emoji, accented characters, or non-Latin scripts, the message switches to UTF-16 (16-bit UCS-2) encoding. This reduces the single-message limit from 160 to 70 characters. This applies worldwide — it's a technical SMS protocol limitation, not a UK-specific rule. Ofcom in the UK explicitly notes this distinction in consumer guidance.

How long should a blog post be for SEO?

There is no universal ideal length. Google's John Mueller has confirmed word count alone is not a ranking factor. However, comprehensive content tends to rank better because it covers more related queries. Common practical guidance: short posts 300–600 words, standard posts 800–1,200 words, long-form articles 1,500–2,500 words. UK content agencies typically target 1,200–1,800 words for standard SEO articles; US practices are similar.